PRLab challenges AdLab to make #ChangeforSchoolSafety this Giving Tuesday

Two BU COM organizations compete against each other to raise money for safer schools

BOSTON, Nov. 15, 2016 – Boston University’s PRLab and AdLab joined the Safe and Sound Schools “Change for School Safety” initiative. The two Boston University College of Communication (COM) student-run agencies will compete against each other to raise money that will help to provide resources to communities and schools to better their safety measures.

On Nov. 7, 2016, PRLab Account Executives – Maria Guimaraes, Yunong Song, and Xiangyi Zhao – challenged AdLab to see which COM agency would raise more money for the cause. Both agencies agreed to participate. Two custom-made jars are placed in the PRLab and AdLab rooms to collect donations. The winner of the challenge will receive a pizza party.

Safe and Sound Schools is a returning client of PRLab. Last year, PRLab helped Safe and Sound Schools collaborate with BUPD to hold a school safety panel discussion, “From Tragedy To A Safer Tomorrow.” The event garnered the attention of Governor Charlie Baker’s staff and other local Bostonians who wanted to make sure that what happened at Sandy Hook did not happen in their communities.

This year, the PRLab students are excited to join a new campaign and spread the word about school safety by getting AdLab involved. PRLab would like all college students to get involved in the school safety conversation on-campus.  “School safety should be on everyone’s mind,” said Risha Tyagi, a director for PRLab. “I believe small changes can make a big difference.” AdLab shared similar sentiments. “The group is happy to participate,” said Davis Mastin, President of AdLab, when he formally accepted the challenge on behalf of AdLab.

On Giving Tuesday, Nov. 29, 2016, PRLab and AdLab will count their change to make a donation to Safe and Sound Schools.

About Safe and Sound Schools

Safe and Sound Schools is a non-profit organization founded by the parents who lost their children during the Sandy Hook Elementary tragedy. Winner of the 2015 SBANE New England Innovation Award for nonprofits, Safe and Sound Schools is dedicated to empowering communities to improve school safety through discussion, collaboration, planning, and sharing of information, tools, and resources. To get involved, visit

About PRLab

PRLab is the nation’s longest-operating student-run public relations agency.  Founded in 1978, the award-winning agency gives Boston University students a hands-on PR experience, while still delivering the benefits of learning in a classroom setting. Students work with companies and nonprofits by applying what they learn in their classes to real-world situations. For more information, visit:

About AdLab

Established in 1975 by four audacious Boston University students, AdLab is the country’s largest full-service, student-run ad agency. It has grown to an agency of over 100 students, led by a hand-picked executive board and two industry veterans for advisors. AdLab provides BU students the opportunity to create real work for real clients and guarantees clients cutting-edge creative, effective advertising work. For more information, visit: